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This Privacy Policy explains how AMA Detailing ("we", "us", or "our") collects, uses, stores and protects personal information when you visit our website, contact us, request a quote, make a booking, purchase our services, or otherwise interact with our business.
We respect your privacy and are committed to protecting your personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
The company responsible for your personal information is:
Business name: AMA Detailing
Email: info@amadetailing.co.uk
Website: amadetailing.co.uk
For the purposes of UK data protection law, AMA Detailing is the data controller of the personal information we collect and process, unless stated otherwise.
If you have any questions about how we use your information, please contact us using the details above.
Depending on how you interact with AMA Detailing, we may collect:
We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device type, operating system, pages visited, dates and times of visits, referring website and information about how you interact with our website.
We may collect personal information when you:
We may also receive information from third-party platforms that you use to contact or book with us, where permitted by law.
We may use your personal information to:
We will only use your personal information where we have a lawful basis to do so.
Under the UK GDPR, we rely on one or more of the following lawful bases:
Contract: We may process your information where necessary to provide a service you have requested, manage your booking or take steps at your request before entering into a contract.
Legal obligation: We may process your information where necessary to comply with a legal or regulatory obligation.
Legitimate interests: We may process information where necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms. This may include managing our business, improving our services, maintaining website security, preventing fraud and communicating with existing customers.
Consent: Where required, we may ask for your consent before processing your information, such as when sending certain types of marketing communications or using non-essential cookies.
You can withdraw consent at any time.
As part of providing our detailing services, we may collect information about your vehicle, including its registration number, make, model, colour and relevant service information.
We use this information to identify your vehicle, manage bookings, provide the requested service and maintain appropriate customer records.
Vehicle registration numbers may constitute personal data where they can be linked to an identifiable individual. We therefore handle this information in accordance with applicable data protection laws.
If you make a payment for our services, your payment may be processed through a third-party payment provider.
We may receive limited information about your transaction, such as the amount paid, payment status and transaction reference.
We do not normally store complete payment card details ourselves.
Payment providers process your information according to their own privacy policies and terms.
Where permitted by law, AMA Detailing may use your contact information to send you information about our services, promotions, offers or other business updates.
Where consent is required, we will ask for your consent before sending marketing communications.
You can unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the communication or by contacting us at:
We will not sell your personal information to third parties for their own direct marketing purposes.
Our website may use cookies and similar technologies.
Cookies are small text files placed on your device that help websites function, remember preferences and understand how visitors use the website.
We may use cookies for purposes including:
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can manage or disable cookies through your browser settings and, where applicable, through our website's cookie settings.
AMA Detailing may use third-party companies and service providers to help operate our business and website.
These may include providers of:
Where these providers process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and security arrangements are in place.
Third-party providers may also process information independently under their own privacy policies where they act as separate data controllers.
We do not sell or rent your personal information.
We may share personal information where necessary with:
We only share information where there is a legitimate reason and, where required, an appropriate lawful basis.
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information receives an appropriate level of protection.
This may include relying on an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism recognised under applicable data protection legislation.
We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected.
The length of time we keep information will depend on factors including:
When personal information is no longer required, we will securely delete or anonymise it where reasonably practicable.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, theft, destruction, alteration or unauthorised disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Depending on the circumstances, you may have the following rights under UK data protection law:
Right of access: You can ask us for a copy of the personal information we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete personal information.
Right to erasure: In certain circumstances, you can ask us to delete your personal information.
Right to restriction: In certain circumstances, you can ask us to restrict how we process your information.
Right to data portability: In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format.
Right to object: You may have the right to object to certain types of processing, including processing based on legitimate interests and certain direct marketing activities.
Right to withdraw consent: Where we rely on your consent, you can withdraw that consent at any time.
Withdrawing consent will not affect the lawfulness of processing carried out before you withdrew your consent.
If you would like to exercise any of your data protection rights, please contact:
AMA Detailing
Email: info@amadetailing.co.uk
Website: amadetailing.co.uk
Address: [ADD BUSINESS ADDRESS]
Telephone: [ADD TELEPHONE NUMBER]
We may need to request additional information to verify your identity before fulfilling certain requests.
We will normally respond to a valid request within the time period required by applicable data protection law.
If you have concerns about how AMA Detailing has handled your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Information about making a complaint is available through the ICO's website.
Our website and services are not specifically directed towards children.
We do not knowingly collect personal information from children where such information is not necessary for the provision of our services.
If you believe that a child has provided us with personal information unnecessarily, please contact us so that we can review and, where appropriate, delete the information.
Our website may contain links to third-party websites, including social media platforms or booking and payment services.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.
The latest version will always be published on our website with the date of the most recent update.
If you have any questions about this Privacy Policy or how we process your personal information, please contact us:
AMA Detailing
Email: info@amadetailing.co.uk
Website: amadetailing.co.uk
Last updated: 18 August 2026